What is Soany?
Soany is a dream. It's a brand we founded in high school, born from our shared passion for makeup and entrepreneurship. We had a simple mission to spread love and confidence to every person we meet. So, we developed products designed to fit perfectly on any skin tone or skin type.
We founded Soany in Montreal and understood early on the importance of keeping our production in Canada. Our formulas are also vegan and cruelty-free.
Meet Your Founders
Esdon Thouin
Sofia Diaz-Herrera
Rihanna Rigaud
A Look at Our Journey
An Ambitious Start
2024
Soany Beauty was founded on August 10th, 2024. We were driven by a shared vision to create cosmetics that women could genuinely trust and enjoy wearing every day. From the start, our focus was clear: to develop high-quality, thoughtfully formulated products that feel lightweight, comfortable, and effortless on the skin. Built with pride in its Quebec roots, Soany began as more than a brand, but as a statement of ambition and possibility.
Becoming a Brand
2025
Here's where things get real. Soany began to make its mark across Quebec, with television appearances that introduced the brand to a wider audience. Collaborations with local businesses strengthened its connection to the community, while the first Soany Soirée brought our community together to experience the brand in a more personal, elevated setting. It was a year defined by visibility, connection, and growing recognition.
Present Day
2026
Today, we continue to evolve through constant product development, refining and expanding our collection to meet the needs of our growing clientele. The brand has taken a more hands-on approach, touring salons across Quebec to connect directly with women, professionals, and communities. With each step, Soany moves closer to its ambition of becoming a leading name in beauty.









