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Our dream

What is Soany?

Soany Beauty is a proud Quebec-based cosmetics brand offering thoughtfully formulated, high-quality products designed to meet your highest expectations. Founded in August 2024 by three passionate partners, Soany was created with one simple goal: to spread confidence through beauty and share a genuine love for cosmetics.

Rooted in Quebec yet driven by ambition, the brand dares to dream big: envisioning a future where Quebec stands as a true capital of beauty.

Meet Your Founders

The passionate team behind every product
Esdon Thouin

Esdon Thouin

Co-Founder & CEO
Esdon Thouin is a Quebec entrepreneur driven by ambition, discipline, and a deep commitment to quality. Guided by a hands-on approach and a strong attention to detail, Esdon remains closely involved in every step of the brand’s development, ensuring that each product meets the standards of performance, comfort, and care that Soany stands for.
Sofia Diaz-Herrera

Sofia Diaz-Herrera

Co-Founder & Head of Operations
Sofia Diaz-Herrera brings a thoughtful eye for detail and a deep understanding of what women truly look for in their makeup. Committed to quality and simplicity, she helps ensure every product is designed to feel comfortable, effortless, and reliable, so women can trust what they wear every day.
Rihanna Rigaud

Rihanna Rigaud

Co-Founder & Creative Director
Rihanna Rigaud is the eye behind the brand’s signature look. She brings each product and visual to life with a focus on modern, wearable beauty while ensuring everything feels elevated, cohesive, and true to the everyday woman. Her attention to detail shapes not just how Soany looks, but how it’s experienced.