Skip to main content
Our dream

What is Soany?

Soany is a dream. It's a brand we founded in high school, born from our shared passion for makeup and entrepreneurship. We had a simple mission to spread love and confidence to every person we meet. So, we developed products designed to fit perfectly on any skin tone or skin type.

We founded Soany in Montreal and understood early on the importance of keeping our production in Canada. Our formulas are also vegan and cruelty-free.

Meet Your Founders

The passionate team behind every product
Esdon Thouin

Esdon Thouin

Co-Founder & CEO
To be honest, makeup wasn't my thing at first, but our mission to inspire confidence is what really pulled me in. Prior to working for Soany, I began my entrepreneurial journey at age 15, designing and selling clothes. Now at Soany, I'm in charge of brand strategy, finances and making sure all the things that hold the brand together actually hold.
Sofia Diaz-Herrera

Sofia Diaz-Herrera

Co-Founder & Head of Operations
Since i was a little girl, makeup has always been a passion for me. When I got into the Soany team I knew from then that this is what I was meant to do. As Head of Operations at Soany Beauty, I’m in charge of all the small details that not many tend to think of but are really important in a business.
Rihanna Rigaud

Rihanna Rigaud

Co-Founder & Creative Director
Rihanna Rigaud is the eye behind the brand’s signature look. She brings each product and visual to life with a focus on modern, wearable beauty while ensuring everything feels elevated, cohesive, and true to the everyday woman. Her attention to detail shapes not just how Soany looks, but how it’s experienced.